Our small batch, natural formulations have intentionally been developed free from the nasties listed below and we are committed to keeping this promise.

Ethanolamines (MEA / DEA / TEA) A group of chemicals used in pet products as they create a creamy texture and foaming effect. Ethanolamines react with other common preservatives, they can break down into nitrogen and form what is called nitrosamines. The nitrosamines are a class of chemical that are thought to be carcinogenic

Ethylenediamine Tetraacetic Acid (EDTA) Any ingredient with this many letters in its name is probably not good for your dog... If the name didn't scare you enough, EDTA shares similar binding properties to SLS/SLES. However, EDTA is used to bind minerals and metals and is known to be toxic for dogs.

Mineral Oil  When included in dog shampoo helps the skin retain its own moisture by providing a protective barrier over it. Sounds great in theory, however it also keeps the skin from releasing its own natural oils and eliminating toxins … and that’s not so great.

Parabens  A synthetic chemical used widely in the cosmetics industry as a cheap and effective preservative to stabilise and increase the shelf life of products. Parabens can irritate your dog’s sensitive skin, causing allergic reactions.

Polyethylene Glycol (PEGS)  Feature high levels of dioxin, a carcinogen and by product of the ethoxylation process. Often found in conditioners, PEG is primarily used in products to help create a creamy texture. PEG can cause irritation especially when used on broken skin.

Propylene Glycol Is a skin conditioner, solvent and humectant used to help skin retain moisture. Like polyethylene glycol, it’s a penetration enhancer and a known skin irritant in dogs.

Phenoxyethanol Is a preservative often used in cosmetics and hair care products. The FDA has warned that this chemical is a skin and eye irritant in humans. Your dog is no different.

Phthalates Are a group of chemicals used to make plastics more flexible and harder to break. In pet care products, phthalates are used as a dissolving agent or solvent to aid in the binding process. 

Sodium Lauryl Sulfate (SLS) / Sodium Laureth Sulfate (SLES)  Are synthetic ingredients based on sulphur that are derived from petroleum or lauryl alcohol and give products a sudsy, bubbly effect. While the sulfates are great at removing excess oil and dirt, they are also effective at stripping naturally occurring oils from the coat and irritating your dog’s skin. Causing dryness, that horrible itch and odour.

Synthetic Fragrances & Artificial Colours Can come from thousands of separate ingredients none of which have to be listed on the label and are often derived from petrochemicals. Other than attacking your dog’s incredible sense of smell, products containing synthetic fragrances & artificial colours may cause allergic reactions and lead to dry, flaky and itchy skin. 

These chemicals are very prevalent in the pet industry because they're cheap, reduce the cost of production and make the product behave like humans have come to believe a wash product should. You may be accustomed to that foamy lather, when in reality this effect is created by adding synthetic foaming agents such as SLSSLES and EDTA that can strip the natural oils from your dog’s sensitive skin leaving their coat dry, itchy and overtime more damaged than before.